Welcome to Purple Shamrock Strategy: A Smarter Path to Growth
When I started Purple Shamrock Strategy, I wanted to create something different — a consultancy that blends the discipline of big-agency analytics with the agility and creativity of a startup. For years, I watched businesses struggle to connect the dots between data, marketing, and growth. They were either buried in metrics with no strategy, or endlessly creating content without understanding what actually moved the needle.
Purple Shamrock Strategy exists to bridge that gap — to help founders, entrepreneurs, and brands grow with confidence, clarity, and measurable results.
From Big Data to Big Ideas: My Background
Before launching Purple Shamrock Strategy, I spent more than two decades leading data and analytics at some of the world’s top agencies and consulting firms — Initiative, Spark Foundry, Point B, EY, and Society Consulting, among others. I’ve worked with Fortune 500 companies, emerging startups, and everything in between, helping them translate messy data into actionable strategy.
I hold an MBA from USC’s Marshall School of Business and a Bachelor’s in English from Whittier College, which probably explains my obsession with both numbers and narratives. I’ve always believed that the best marketing isn’t just analytical or creative — it’s analytically creative. The magic happens where insight meets storytelling.
Along the way, I helped redesign the Yahoo! homepage, launch Yahoo! Fantasy Sports, and guide numerous digital transformations for clients across industries. But over time, I began to see a pattern: large organizations had access to world-class talent and resources, while smaller brands — often the most passionate and innovative — were left guessing.
That realization planted the seed for Purple Shamrock Strategy.
Why I Started Purple Shamrock Strategy
After years of leading analytics and marketing strategy at large agencies and consulting firms, I realized I wanted to take a more hands-on approach to building brands — not just advising them. I wanted to see the full journey: from strategy to execution, from concept to customer.
So, I decided to bet on myself. I built and grew my own e-commerce brands , I ran every ad, built every Shopify page, tested hundreds of creatives, and optimized every campaign.
That experience was humbling and transformational. It taught me what it really takes to grow an online business from the ground up — not from a PowerPoint deck, but from the trenches.
Now, I combine that hands-on builder experience with two decades of data-driven strategy to help other brands do the same. Purple Shamrock Strategy is where enterprise-level thinking meets entrepreneurial execution.
What We Do
Purple Shamrock Strategy helps brands grow profitably by aligning strategy, data, creative, and technology.
Our services are built around four core pillars:
1. Digital Strategy & Positioning
We start by clarifying what makes your brand different and who it’s for. That means understanding your audience, your competition, and your growth levers.
We audit your current presence — website, social channels, ads, and funnel — and identify where your customers are leaking out. Then we build a clear positioning framework, messaging hierarchy, and content roadmap so your marketing speaks with one consistent, powerful voice.
Outcome: A brand that knows exactly who it serves, what it stands for, and how to convert attention into trust.
2. Paid Media & Acquisition
Running ads isn’t just about pushing buttons — it’s about understanding psychology, data, and creative resonance. We bring deep expertise in Meta (Facebook / Instagram) advertising, Google, and emerging paid channels.
From creative testing to campaign structure, we design and manage ad systems that are:
Data-backed and performance-driven
Iterative (constant testing and learning)
Scalable while maintaining profitability
We implement frameworks like Advantage+ shopping campaigns, CBO testing systems, and broad targeting optimization to ensure your media dollars generate measurable growth — not just impressions.
Outcome: Efficient, predictable customer acquisition that fuels long-term scale.
3. Analytics & Optimization
If you can’t measure it, you can’t improve it. We build analytics frameworks that give you clarity — not confusion.
That includes:
Custom dashboards (Shopify, Meta, Google Analytics, Klaviyo)
Attribution modeling and pixel audits
Conversion-rate optimization and funnel analysis
Incrementality testing and performance forecasting
We translate data into plain English, helping you see what’s working, what’s not, and where to focus next.
Outcome: Confident decision-making rooted in real numbers, not hunches.
4. Brand Development & Content
In today’s world, data without creativity is sterile — and creativity without data is blind. We help brands build a distinctive visual and verbal identity that attracts, engages, and converts.
That means:
Website and landing-page design (on Shopify, Webflow, or Squarespace)
Brand voice development and storytelling
Social content strategy and execution
Email marketing and lifecycle automation
Visual creative direction (photo, video, and design)
Whether you’re launching a new brand or refreshing an existing one, we help you create an ecosystem that makes people care.
Outcome: A brand that feels alive — clear, consistent, and compelling.
Our Strategy Philosophy: Test. Learn. Scale.
At Purple Shamrock, we believe in evidence-based creativity — a process that combines data discipline with bold experimentation.
Here’s how we think about it:
1. Test
Every idea, message, and creative asset is a hypothesis until it’s validated by real results. We use rapid testing to uncover what resonates most with your audience — whether it’s an ad angle, a landing page, or a pricing offer.
Testing allows us to make fast, low-risk decisions rather than expensive guesses.
2. Learn
Once the data comes in, we don’t just report it — we interpret it. What patterns are emerging? Why did one message outperform another? How does this align with customer psychology?
We turn numbers into narratives that reveal where the next opportunity lies.
3. Scale
Once we find what works, we pour gas on the fire — expanding ad budgets, optimizing creative variations, and systematizing success.
Scaling isn’t about spending more. It’s about spending smarter, faster, and with confidence.
This framework — Test, Learn, Scale — sits at the heart of every engagement we take on. It ensures that strategy evolves with the data, and creativity stays accountable to performance.
How We’re Different
Most marketing consultants sell deliverables. We focus on results.
At Purple Shamrock Strategy:
We don’t hand you a 60-page deck and walk away. We help you execute and adapt.
We don’t chase vanity metrics like impressions or clicks. We focus on revenue, retention, ROAS, and lifetime value.
We don’t believe in one-size-fits-all tactics. We customize everything to your unique audience and brand DNA.
We’re partners — not vendors. Our goal is to become an extension of your team, providing clarity, structure, and momentum where it matters most.
Who We Work With
We specialize in helping:
E-commerce brands looking to scale profitably through Meta and Google ads
Service-based businesses seeking stronger online presence and lead generation
Startups needing strategic clarity and go-to-market guidance
Established companies ready to modernize their marketing with data-driven systems
In every case, we work best with clients who are curious, collaborative, and committed to growth — people who care about the long game.
The Purple Shamrock Name: Strategy Meets Serendipity
People often ask where the name Purple Shamrock comes from.
The story traces back to James Michael Curley, the legendary Boston mayor known for his larger-than-life personality and populist instincts. Curley was nicknamed “The Purple Shamrock” — a blend of Irish symbolism and bold individuality. The shamrock stood for heritage and perseverance; the color purple, for creativity, confidence, and transformation.
That mix resonated deeply with me. My father carried the name forward in his own business, Purple Shamrock Racing, as a reminder that luck favors those who work relentlessly and take bold chances. When I launched my consultancy, it felt only right to continue that legacy — but reinterpret it for the modern business world.
For me, Purple Shamrock represents the balance between strategy and serendipity — the fusion of luck and logic, imagination and insight, heart and hustle.
“Luck favors the prepared — and the bold.”
Because in business, as in life, success is rarely accidental. It’s the result of preparation meeting opportunity — and having the courage to act when it matters most.Our Vision: Building Smarter Brands
We believe the future of marketing belongs to those who combine human creativity with intelligent systems. AI, data analytics, and automation are powerful tools — but they only matter when guided by a clear brand purpose and smart strategy.
Purple Shamrock Strategy is built on that balance. We help clients implement scalable systems without losing authenticity or humanity along the way.
Whether you’re trying to improve your ad performance, clarify your brand message, or finally connect all the moving parts of your marketing, our approach ensures everything works together — not in silos.
What You’ll Find on This Blog
This blog is where we share what we learn, test, and build — from frameworks and case studies to creative inspiration. Upcoming topics include:
The Real Reason Your Facebook Ads Aren’t Scaling (And How to Fix It)
How to Build a Marketing Dashboard That Actually Drives Action
AI Tools That Save Marketers 10+ Hours a Week (Without Losing Authenticity)
Brand Positioning for E-commerce Founders: Stand Out or Blend In
Creative Testing Frameworks That Unlock Profitable Scale
My goal is to make this blog a resource hub — not just for clients, but for any entrepreneur trying to grow smarter. No fluff, no recycled buzzwords. Just actionable insights from someone who’s been on both sides of the table — agency and operator.
Let’s Grow Together
If there’s one thing I’ve learned, it’s that sustainable growth doesn’t come from luck — it comes from clarity. Knowing who you are as a brand, who you serve, and how to connect those dots through data-driven creativity.
That’s what Purple Shamrock Strategy is here to do.
If you’re a founder or marketer who’s ready to scale with purpose — not chaos — we’d love to connect.
👉 Visit our Contact Page to schedule a consultation, or subscribe to our newsletter for monthly insights and strategies.
Welcome to Purple Shamrock Strategy — where insight meets impact, and ideas become growth.
